Commonplace Life, a part of the Phoenix Group, has appointed Dean Butler to a newly-created function of managing director of retail direct.

He’ll give attention to enhancing Commonplace Life’s pension consolidation providing.

Mr Butler will report back to Colin Williams, managing director for pensions and financial savings on the enterprise, and shall be considered one of three leaders taking care of buying and selling channels.

The others are Gail Izat, managing director for office, and Chris Hudson, managing director of retail middleman, who joined the corporate in Could.

Financial savings and retirement supplier Phoenix has upped its exercise across the Commonplace Life model since buying it in 2021.

It lately launched a brand new TV advert targeted on the theme of pension consolidation in addition to asserting it should change into the brand new headline associate of Most cancers Analysis UK’s Race for Life from 2023.

Mr Butler was previously head of digital technique and supply at M&G’s wealth planner M&G Wealth. He beforehand labored for various organisations, together with HSBC.

He mentioned: “I’m excited to begin a job wherein I might help guarantee clients are in the absolute best place to make knowledgeable choices about their financial savings. There’s scope to construct on latest exercise designed to boost the profile of the Commonplace Life model and look at how we place Commonplace Life as a vacation spot for folks trying to consolidate their pensions.”

Mr Williams mentioned: “Dean’s in depth expertise and track-record in relation to offering customer-centric providers speaks for itself, and I’m delighted to have him as a member of my management crew.”

Commonplace Life is a part of financial savings and retirement supplier Phoenix Group. The model was offered to the supplier by Commonplace Life Aberdeen in February 2021 as a part of a branding evaluation of its companies.

Phoenix claims to be the UK’s largest long-term financial savings and retirement enterprise, with £300bn of belongings underneath administration and 13m clients.

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