Midlands agency rebrands because it achieves Chartered standing


Midlands-based Smith Cooper Unbiased Monetary Options has rebranded as Everlong Wealth after being awarded Chartered Monetary Planner standing.

Round 15% of UK monetary recommendation companies at the moment maintain company Chartered Monetary Planner standing from the Chartered Insurance coverage Institute / Private Finance Society.

Everlong describes itself an ‘evidence-based’ Monetary Planning agency offering a variety of wealth administration providers to people and companies within the UK.

The agency, a part of accountants and enterprise consultants PKF Smith Cooper, mentioned its rebrand was designed to place the planning agency’s values on the forefront, reflecting the “long-term” nature of Monetary Planning.

The agency has a head workplace in Derby however places of work all through the Midlands.

Paul Hamilton, managing director at Everlong Wealth, mentioned: “We have now at all times prided ourselves on our longstanding consumer relationships and the way we assist our purchasers at all ages and life stage. Our change in identify highlights the significance of the core values now we have at all times held.

“Though the identify of our enterprise could also be altering, the first-class providers and actually impartial monetary recommendation now we have at all times offered will stay the identical. To have acquired company chartered standing from the Chartered Insurance coverage Institute is a implausible achievement and the direct results of our staff’s long-term dedication to our purchasers.

“We sit up for taking this subsequent step in our journey as a Chartered Monetary Planning firm with our purchasers by our facet.”

The CII, broadly criticised over plans to deregister its Private Finance Society Monetary Planning arm as a separate firm, mentioned in July that it’s going to interact extra with native institutes, membership societies and regional committees, attempt to assist form future regulation and place extra emphasis on adherence to skilled requirements when professionals apply for and renew their membership.

The CII additionally plans to do extra to speak to customers the worth of selecting a Chartered agency and has appointe a brand new chief of the Private Finance Society because it builds a brand new ‘marketing strategy’ for the PFS.







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