Sanlam Wealth has rebranded to Atomos following completion of its acquisition by Oaktree Capital Administration.

Non-public fairness agency Oaktree acquired Sanlam Wealth UK from its South African guardian firm for £140m final yr.

Atomos means uncuttable or indivisible in Historical Greek.

Atomos is aiming to be what it claims is the “first really digitally-enabled, hybrid wealth enterprise within the UK” and provides digital, face-to-face and hybrid recommendation.

Jonathan Polin, CEO of Atomos, mentioned: “In a fast-changing world, we perceive that folks need larger flexibility round how their cash is managed. The assorted covid lockdowns haven’t solely modified the way in which individuals interact with their financial savings and investments, however additionally they supercharged their expectations too. Atomos is right here to exceed these expectations and enrich the lives of our purchasers effectively past wealth.

“Our new model is extra than simply an up to date id, it’s the beginning of an thrilling new chapter. This complete venture has focussed on the wants and expectations of our purchasers and has been grounded of their suggestions, in addition to insights from our business and our colleagues. The response to our new title has been improbable, and we stay up for constructing a contemporary and responsive enterprise that makes the goals and monetary ambitions of our purchasers a actuality.”

Atomos is a UK-based, digitally enabled, hybrid wealth enterprise offering a Monetary planning and bespoke portfolio administration.

The Atomos app permits clientss to view their total monetary ecosystem and can provide purchasers to decide on how they work together with the corporate, whether or not digitally, face-to-face or a hybrid of the 2.

In February, the enterprise made new appointments to its govt committee, together with Haig Bathgate as head of investments, Niral Parekh as chief working officer and Christopher Kraft as chief business officer. 

Nicola Fraser stays chief monetary officer and Jonathan Polin is chief govt officer. Emma Browning takes up the function of assurance director.

The corporate appointed model company MadeBrave to instigate a rebrand together with the brand new title, model proposition and visible id.

Los Angeles-headquartered Oaktree is a significant personal fairness investor in firms with 1,000 workers around the globe together with a significant workplace in London.

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